Let Your Customers Sell for You!

Thu, 2 Sep 10

The influencing power of a testimonial should never be underestimated or under-utilised in your sales and marketing. You need testimonials from satisfied customers to accelerate your prospect's buying decision. Testimonials can reinforce the benefits of choosing your product or service and urge the reader to take action!

According to Jeffrey Gitomer’s 'The Little Red Book of Selling, the essence of testimonials is getting others to brag about you as living proof of how great you or your product is. He says: "Your customer can outsell you one hundred to one." And even though you intuitively know this, you still think you have to sell and educate the prospect. Nothing could be more powerful than the words of one customer who loves you, telling a customer thinking about doing business with you to DO IT!

How to get testimonials:

• You have to EARN testimonials, then ASK for them
• Tell your customer exactly what you want them to say (as long as it’s true)

How to use testimonials:

• Use testimonials at the end of the sales cycle, when the prospect is ready to make a buying decision
• Use testimonials as proof they are making the right decision

The NCB aren't afraid to ask for a testimonial, referral, recommendation or, in other words, a success story of a friend's business since experiencing the NCB. We put 120% into making our customers' experience unforgettable so that not only will their business benefit, but ours will too with the fantastic stories they share with us!

A truly loyal customer will do the same for you, so work on your service, know your best customers and go for a great review!

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